Portrait of Agajan Kanganathan

Agajan
Kanganathan

Passionate about turning online attention into real-world growth. I specialize in social media strategy, short-form video, copywriting, and brand design, helping brands and organizations stand out with trend-aware content, consistent branding, and results I can measure.

Portfolio

About me

  • StudyingBTech, Graphic Communications Management, TMU

Experience

  1. Bavu Villas

    Digital Marketing, Part-Time

    Jan 2025 – PresentScarborough, ON

  2. Canadian Polish Business Association

    Digital Marketing Specialist

    May 2026 – Aug 2026Toronto, ON
  3. S

    Survalent Technology

    Marketing Co-op

    Feb 2026 – May 2026Brampton, ON

  4. OVPRI, TMU

    Communications Intern

    Sept 2024 – Apr 2025Toronto, ON

  5. The Creative School, TMU

    Social media graphics

    Sept 2023 – Apr 2024Toronto, ON

I’m a GCM student at Toronto Metropolitan University who turns data and design into campaigns that deliver results.

I’m pursuing a Bachelor of Technology in Graphic Communications Management at TMU, where I pair coursework in marketing management, data analytics, and digital asset creation with hands-on experience across several marketing roles.

At Bavu Villas, I analyze data from Meta Business Suite and build Excel and Power BI dashboards to shape promotions and local content, which contributed to a 45% increase in foot traffic. As a Digital Marketing Specialist at the Canadian Polish Business Association, I drove a 58% increase in content interaction and viewership and designed the 2025 Year in Review.

During my marketing co-op at Survalent Technology, my market research contributed to a 32% increase in event registrations. Earlier, as a communications intern at TMU’s Office of the Vice-President, Research and Innovation, I turned social media insights into strategies that helped drive a 24% increase in overall performance.

Whether I’m building a dashboard, writing a caption, or designing a report, my goal is the same: clear, on-brand work backed by numbers that prove it worked.

My Work

Four clients, one goal each time: make it easy for the right people to notice, understand and act.

Bavu
Villas

BrandingInstagramReels

Canadian Polish
Business Association

Digital marketingDesignCopywriting

TMU,
OVPRI

CopywritingXLinkedIn

Creative
School

GraphicsColour system
Restaurant in Scarborough

Bavu Villas

Sri Lankan and South Indian street food. I shaped the brand, set up profiles that answer every customer question, and ran a reels campaign that brought people through the door.

74,775views, “Jake Paul x Bavu Villas”
57,237views, “Jake Paul goes to Bavu Villas”
9,000+interactions, plus 12+ days of total watch time

Turning a viral trend into foot traffic

In October, I tapped into the viral “Jake Paul AI” trend to connect with a younger audience and boost brand visibility. Three reels posted between October 12 and 18 led the campaign, generating more than 12 days of combined watch time and over 9,000 interactions.

The spike in online engagement brought more customers into the restaurant throughout the month, showing how timely, culturally relevant content can turn online attention into in-store growth.

Business association in Mississauga

Canadian Polish Business Association

As Digital Marketing Specialist, I ran CPBA’s social presence on Instagram, Facebook and LinkedIn, from on-brand graphics to the captions that carry them, helping build trade and business ties between Canada and Poland.

58%increase in content interaction and viewership across channels
4,500LinkedIn followers, a milestone we celebrated with the community
3channels managed: Instagram, Facebook and LinkedIn

How I did it

I planned and scheduled every post in Buffer so all three channels stayed consistent and active, then designed the graphics and wrote the captions myself. Each post pairs a clear message with the right tags, mentioning sponsors, partners and people so the post travels further.

Sponsor announcementsEvent promotionBrand awarenessCommunity milestonesAnnual report

Tools

  • BufferScheduling posts across all three channels
  • Adobe InDesignProfessional, consistent brand layouts
  • CanvaFast, on-brand social graphics
Toronto Metropolitan University

TMU, OVPRI

Social content for the Office of the Vice-President, Research and Innovation. The job: make university research clear, credible and easy to share.

Wider reach
Clear language, the #WorldReligionDay hashtag and tagged accounts like @BridgDivides put the post in front of a wider audience and lifted engagement.
Right audience
A clean, informative tone with #ClimateAction, #Research and #Innovation, and tags for @dastorontomet and @TorontoMet to reach the people most likely to engage.
Toronto Metropolitan University

The Creative School

Event graphics that follow TMU’s brand guidelines, and a set of gradients built from the school’s palette to give the social team more room to play.

I started from The Creative School’s primary, secondary and tertiary colours and blended pairs into gradients that stay on-brand but feel more dynamic. Try it: pick any two colours below.

Primary

Secondary

Tertiary

The eight gradients I made for the school. Tap one to preview it.

Skills

The tools I use to plan, create, automate and measure.

Digital Marketing & Analytics

  • Google Analytics
  • Meta Business Suite
  • Salesforce (CRM, Marketing Cloud)
  • HubSpot
  • SEO
  • Hootsuite
  • Buffer
  • Mailchimp
  • ActiveCampaign
  • Adobe Experience Manager

Data Analysis & Reporting

  • Microsoft Excel
  • Microsoft Power BI
  • Tableau
  • Google Sheets
  • SurveyMonkey

Content Creation & Design

  • Adobe InDesign
  • Adobe Illustrator
  • Adobe Photoshop
  • Figma
  • Canva
  • WordPress

Automation & AI

  • Zapier
  • Microsoft Power Automate
  • IFTTT
  • ChatGPT
  • Claude
  • Microsoft Copilot

Contact

Let’s work
together

Have a role, project or question? I’d love to hear from you.

Emailagajan.kanganathan@torontomu.ca
LinkedInAgajan Kanganathan

Resume

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